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5 Marketing Strategies for Nigerian Realtors to Boost Property Sales

Posted by Aishat Akintola on May 21, 2024
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In order to attract potential clients and present properties in the best possible light, Nigerian realtors must employ creative marketing techniques to keep ahead of the competition in the country’s cutthroat real estate market. Read on to find the five efficient marketing methods that you can depend on as a realtor in Nigeria to increase your real estate sales in 2024:

ALSO READ: Is listing properties with 360 VR tours with Asvilo worth it?

1. Leverage free virtual reality inspection with Asvilo property listing site 

Virtual reality (VR) is transforming the real estate sector in the current digital era. The Asvilo listing site provides Nigerian realtors with a revolutionary way to exhibit properties through interactive 3D virtual tours. This eliminates the need for prospective purchasers to visit the location in person by enabling remote property exploration. Realtors may gain more views and interaction for their properties, draw in more quality leads, save down on time and expenses for in-person property tours, and differentiate themselves from rivals with innovative marketing by listing their properties for free on Asvilo 360 VR.

2. Social Media Marketing

Nigerian real estate agents have several possibilities to network with potential clients both domestically and internationally, share listings, and develop their personal portfolios by utilizing social media sites like Facebook, Instagram, and LinkedIn. Using Facebook Marketplace and targeted advertisements, exchanging excellent property images and videos, interacting with followers via direct messages and comments, working with influencers and other real estate agents are just a few of the many successful social media marketing techniques.

ALSO READ: When to lower your listing price

3. Email Marketing and Newsletters

Realtors may still effectively nurture leads, provide market updates, and advertise listings through email marketing. Realtors can provide exclusive listings and open house notices, provide market insights and analysis, offer helpful tools and advice for buying a home, establish themselves as local experts, and foster trust by developing an email list and sending out frequent newsletters.

4. Host Open Houses and Events

For realtors, holding events and open houses is a tried-and-true but successful marketing tactic. Realtors can exhibit properties in person, cultivate a rapport with prospective customers, provide individualized tours and address inquiries, and foster a feeling of urgency and community by allowing properties to be seen by prospective purchasers.

ALSO READ: How to find your dream property with the best property listing sites in Nigeria

5. Partner with Local Businesses and Services

A realtor can increase their network and provide clients with more value by collaborating with nearby companies and services. Collaborating with mortgage brokers and lenders, directing consumers to reputable contractors and house inspectors, providing special discounts and promotions with nearby businesses, and cultivating relationships with prospective clients through cooperative marketing initiatives are examples of successful partnerships.

Through the implementation of these five marketing strategies—listing on Asvilo 360 VR, social media marketing, email marketing, holding open houses and events, and forming partnerships with neighborhood businesses and services—real estate agents can efficiently connect and interact with prospective customers, maintain a competitive edge, and boost sales in the current, quick-moving real estate market.

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